Understand Social Business
Social Business: A shift that requires new learning.
Course requirements
A decent comfort and ability to navigate and use the internet for daily needs.
Who teaches it?
Community Manager Mentors with demonstrated success and experience in building a network online and facilitating discussion and learning for others.
How hard is it?
If you can find what you’re looking for in an online newspaper or play a YouTube video, you’ll be able to work your way through this course.
How long will it take?
3 chapters planned for 3 weeks in total (15-25 hours).
Who is it useful for?
Entrepreneurs and business people, ideally those who can implement what they learn immediately in their businesses and functions.
There's a basic understanding of what opportunities and risks social business creates that most people don't yet understand. This course is meant to:
- provide anyone in business with a good understanding of social business.
- guide students through the creation of an online portfolio they can share to demonstrate proficiency.
To accomplish these goals, there are three main sections of the course, with live online class discussions, facilitated by the course mentor, after each section before proceeding to the next. This is a 3-week course that can be completed on your own flexible time (except for the 3 live discussions) in a total of 15 hours or 25 hours - depending on how far down the rabbit hole you wish to go with the recommended readings that support each section. The section titles are:
Chapter 1: How Did We Get Here? How Do I Start?
The impact and opportunities of social media, the importance of strong profiles and how to create them.
Chapter 2: How To Use the Social Media Tool Box
Overviews of the strengths and weaknesses of the main platforms for business: Twitter, Linkedin, Google+, and Facebook, as well as exposure to other useful tools. The lingo and behaviours found on each and how to get setup with these channels.
Chapter 3: How to Grow a Social Business
A look at all of the different operations inside a business and how social can have a powerful, positive impact on each. How to introduce these practices and tools to each function and exposure to analytics and driving business decisions based on powerful, live social data.
Still Want To Know More?
Read our blog: Is Social Media the Elephant in Your Boardroom? This Can Help.